PRIVACY POLICY

Last updated: [DATE]

By Amberly respects your privacy and is committed to handling your personal information responsibly and transparently.

This Privacy Policy explains how By Amberly (“By Amberly”, “we”, “us” or “our”) collects, holds, uses and discloses personal information when you visit or use our website, purchase products from us, contact us or otherwise interact with our services (collectively, the “Services”).

This Privacy Policy is intended to describe our privacy practices in connection with our Australian online store and should be read together with our Terms and Conditions and other applicable policies.

Where applicable, we handle personal information in accordance with Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Nothing in this Privacy Policy is intended to limit any rights you may have under applicable Australian law.

1. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with By Amberly and our Services.

We may collect information such as:

• your first and last name;

• billing address;

• delivery address;

• email address;

• telephone number;

• order and transaction information;

• payment-related information;

• account information, where you create an account;

• communications you send to our customer service team;

• product reviews, feedback or other content you choose to provide;

• information about returns, refunds or customer service requests;

• IP address;

• browser type;

• device information;

• operating system;

• website activity and interactions;

• cookie identifiers and similar online identifiers; and

• other information you voluntarily provide to us.

Where payment information is processed through a third-party payment provider, we may not directly receive or store your complete payment card details.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information directly from you when you:

• visit or browse our website;

• place an order;

• create or use an account;

• subscribe to marketing communications;

• contact customer service;

• request a return or refund;

• participate in a promotion or survey;

• submit a review or other content; or

• otherwise interact with us.

We may also automatically collect certain technical and usage information through cookies, pixels and similar technologies.

In some circumstances, we may receive information from third parties that help us provide our Services, such as payment providers, e-commerce platforms, analytics providers, advertising partners, delivery companies and other service providers.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information for purposes including:

• processing and managing orders;

• processing payments;

• arranging shipping and delivery;

• providing order confirmations and shipping updates;

• processing returns, exchanges and refunds;

• communicating with you about your orders;

• responding to customer service enquiries;

• maintaining and improving our website and Services;

• detecting, investigating and preventing fraud or misuse;

• maintaining the security of our website;

• analysing website performance and customer interactions;

• understanding how customers use our Services;

• personalising your shopping experience;

• providing advertising and marketing where permitted by law;

• complying with applicable legal and regulatory obligations; and

• protecting our legal rights and legitimate business interests.

We will only use personal information for purposes that are permitted under applicable law.

4. ORDERS AND PAYMENT INFORMATION

When you place an order, we collect information necessary to process the transaction, including your contact details, delivery information and order details.

Payments may be processed by third-party payment providers.

These providers may collect and process payment information in accordance with their own privacy policies and security practices.

We recommend reviewing the privacy policies of the payment services you choose to use.

5. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to operate our website, understand how visitors interact with it and improve your shopping experience.

Cookies may be used to:

• keep the website functioning correctly;

• remember items in your shopping cart;

• remember your preferences;

• understand website traffic and usage;

• measure the effectiveness of our Services and marketing;

• improve website performance;

• personalise content; and

• provide or measure advertising, where applicable.

Some cookies may be placed by third-party service providers we use for analytics, advertising, payment processing or other functionality.

You can generally control or disable cookies through your browser settings.

Please note that disabling certain cookies may affect the functionality of parts of our website.

Where required by applicable law, we will obtain consent before using certain non-essential cookies or similar technologies.

6. MARKETING COMMUNICATIONS

Where permitted by law, we may use your contact information to send you information about By Amberly products, promotions, offers or other marketing communications.

Where consent is required, we will obtain the appropriate consent before sending such communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in our marketing emails or by contacting us.

Even if you unsubscribe from marketing communications, we may still send you non-promotional communications where necessary, such as order confirmations, shipping notifications, customer service responses or information relating to your transactions.

7. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to selected third parties where reasonably necessary to operate our business and provide our Services.

These may include:

• e-commerce and website hosting providers;

• payment processors;

• banks and payment networks;

• shipping and delivery providers;

• fulfilment and logistics partners;

• customer service providers;

• cloud storage and technology providers;

• analytics providers;

• advertising and marketing service providers;

• fraud prevention and security providers;

• professional advisers, including accountants, lawyers and consultants; and

• government agencies, regulators or law enforcement authorities where required or authorised by law.

We do not disclose personal information to third parties for unrelated purposes unless permitted or required by law.

8. E-COMMERCE AND TECHNOLOGY PROVIDERS

Our online store may be hosted or supported by third-party e-commerce and technology providers, such as Shopify or other service providers.

These providers may process information about your use of our website and purchases in order to provide their services to us.

Their processing of personal information may also be governed by their respective privacy policies.

9. INTERNATIONAL DATA TRANSFERS

Some of our service providers may operate or store information outside Australia.

As a result, personal information may in certain circumstances be disclosed to or processed by recipients located outside Australia.

The countries in which information may be processed can depend on the service providers we use from time to time.

Where applicable, we take reasonable steps in relation to overseas disclosures and the handling of personal information in accordance with applicable Australian privacy requirements.

Please be aware that privacy and data protection laws in other countries may differ from those in Australia.

10. DATA SECURITY

We take reasonable technical, administrative and organisational measures designed to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

You are responsible for keeping any account credentials associated with our Services confidential.

If you believe your interaction with us is no longer secure, please contact us as soon as possible.

11. RETENTION OF PERSONAL INFORMATION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• complete transactions;

• provide customer service;

• maintain appropriate business and accounting records;

• comply with legal obligations;

• resolve disputes; and

• enforce our agreements.

When personal information is no longer reasonably required, we will take reasonable steps to destroy or de-identify it where required by applicable law.

12. ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

Subject to applicable Australian law, you may request access to personal information we hold about you.

You may also ask us to correct personal information that you believe is inaccurate, out of date, incomplete, irrelevant or misleading.

To make an access or correction request, please contact us using the details provided at the end of this Privacy Policy.

We may need to verify your identity before processing a request.

In certain circumstances permitted by law, we may refuse an access request. If this occurs, we will generally provide an explanation where required.

13. PRIVACY COMPLAINTS

If you have a concern or complaint about how we have handled your personal information, please contact us first using the contact details below.

Please provide sufficient information for us to understand and investigate your concern.

We will aim to review and respond to privacy complaints within a reasonable period.

If you are not satisfied with our response, you may have the right to contact the relevant Australian privacy regulator, including the Office of the Australian Information Commissioner (OAIC), where applicable.

14. CHILDREN'S PRIVACY

Our Services are not intended to knowingly collect personal information from children where parental or guardian consent would be required under applicable law.

If you are a parent or legal guardian and believe that a child has provided us with personal information inappropriately, please contact us so that we can review the matter.

15. THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites that we do not control.

We encourage you to review the privacy policy of any third-party website or service before providing personal information.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, technology or legal obligations.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.

Where required by applicable law, we may provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

17. CONTACT US

If you have questions about this Privacy Policy, would like to request access to or correction of your personal information, or wish to make a privacy complaint, please contact us:

By Amberly

Legal business name: [LEGAL BUSINESS NAME]
ABN/ACN: [ABN OR ACN]

Email: [CUSTOMER SERVICE / PRIVACY EMAIL]
Phone: [PHONE NUMBER]

Business address:
[STREET ADDRESS]
[CITY, STATE, POSTCODE]
[COUNTRY]

Customer service hours:
[BUSINESS HOURS]
[TIME ZONE]

Website: byamberly.com